I will be presenting with fellow principals Jessica Johnson and Curt Rees on Monday, February 4 at the Association of Wisconsin School Administrators (AWSA) Elementary Principals Conference. The topic: The Why and How of Twitter.
Here is a video I prepared explaining how to use Twitter as an educator:
It is critical that we explore why and how we use social media (or any new concept) first. Setting the purpose makes learning the basics much more relevant and engaging. See Simon Sinek's Start With Why for more on this thinking.
The three of us plus Jay Posick were also featured in ASCD Express recently about using Twitter to cultivate a personal learning network (PLN). I can attest to the growth I have experienced with Jessica, Curt, Jay and the rest of my colleagues being a part of my collaborative learning community.
“People don’t buy what you do, they buy why you do it.” – Simon Sinek
I recently stumbled upon this Ted Talk. Simon Sinek, author of Start With Why, states that he has identified why some organizations and individuals have been successful while others with similar talents and resources failed to live up to expectations. He cites Apple, The Wright Brothers and Martin Luther King, Jr. as examples of the former. Simply put, great leaders inspire action by first identifying why they do what they do. They start with their purpose. The how and the what come after that.
Here is the video.
This seems very applicable to schools and their leaders. Why do we do what we do? What motivates us to get up in the morning and go to work? These are important questions in my school, as we start to relook at our vision and mission during the initial implementation of professional learning communities. This process has had its ups and downs, but I don’t think we would be truly moving forward if we weren’t experiencing a bit of a bumpy ride.
Where is your school at in the process of developing a vision and mission? How are you selling the “why” to your customers, namely your students, families and community? Please share in the comments.